Nike launched a campaign in the spring of 2021 that was all about celebrating discovery through play and sport. One of the many ways they did this was by giving away PR boxes that encouraged just that. It was given to regular people with the intention of sparking that curiosity and making play accessible to all. I worked on a team that concepted and created these boxes. My role was to design the box itself and work closely with the print production team at Premier Press for the final product.
Nike Play New PR Boxes
Role: Designer
Created with a team at AKQA Portland
Creative Director: Carolin Harris
ACD: Amy Boyd
Copywriter: Katy Devine
Designer: Michelle Ruiz
3D Design Render: Pedro Sanguine
Executive Producer: Heather Harlow
Client Partner: Nick Lawhead
Project Managers: Tyler Hilton & Krissy Brunsman
Print Production: Premier Press